Sending perfect gifts to your clients has never been easier or stress free. Choosing a hamper gift to match the occasion, budget and client preferences is just a click away. Here are some considerations on what gift to choose and why timing is important.
The trend for Corporate Gifting is growing as the importance of building business relationships is seen to impact on business growth and development. Gifting forms a key element to the marketing mix and helps to develop successful client relationships. Research shows that gifting underlines branding, sets you apart from the competition and gives a positive benefit to the bottom line.
Choosing the right gift
Knowing your client’s preferences and matching the gift to their expectation is vital and should reflect the level of business conducted. Account managers responsible for maintaining their client relationship will know what those expectations are and should be part of the decision process. If your business operates a CRM system, ensure that background and preferences in the client notes are maintained. Over time, this gleaned information helps the customer relationship manager to select appropriate gifts.
Building your client notes from snippets of information will provide the platform as to what type of gift would be welcomed. For example: Does the client company have set value gifting policies? Does your client drink alcohol? Eat exclusively Halal? Do they maintain a sugar free or wheat free diet? Are they aficionados of specialist wines or whiskeys? Do they have a young family who would enjoy sharing treats at home? If you don’t have the answers, find out. Making your client feel valued is essential to gifting and there is nothing better than a gift that expresses special care and attention has been given to the process.
When to send a gift
There is an element of etiquette to be considered when deciding the best moment to send a gift to a client. It would be considered tactless to send a gift before a contract is signed and therefore a “Thank you” for your business is best sent shortly after. There are several opportunities throughout the year to send to demonstrate how much you value your client such as, anniversary of contract renewal, marking successful relationship events, celebrating Religious holidays such as Christmas, End of Ramadan or Chinese New Year.
Forming a professional relationship with your gift provider ensures your business, your values and marketing strategy is fully supported. Visit our website to see how our Corporate Service can help. Corporate Gift Service by Greedy Goose Hampers